TranslateAdvocacy Toolkit
Everything you need to effectively advocate for change in California — from finding your legislator to planning a full advocacy campaign.
Your Advocacy Resources
How to Run an Advocacy Campaign
Define Your Issue
Clearly articulate the problem you want to solve. Be specific — "we need better mental health services for students in Stockton" is stronger than "mental health needs to improve."
Research the Landscape
Who else is working on this issue? What legislation exists? Who are the key decision-makers? Understanding the policy landscape helps you target your advocacy effectively.
Build Your Base
Identify who shares your concern and begin reaching out. One-on-one conversations build the trust and relationships that are the foundation of any successful campaign.
Craft Your Message
Develop a clear, compelling message that connects your issue to values your audience shares. Lead with the human impact, support with data, and end with your ask.
Engage Decision-Makers
Contact your legislators using calls, emails, and in-person meetings. Bring community members to testify at hearings. Show up where decisions are being made.
Use Media and Social Media
Amplify your message through local news, op-eds, and social media. A well-timed press release or Instagram post can significantly expand your reach.
Track Progress & Adapt
Advocacy is a process, not an event. Monitor how bills are moving, celebrate small wins, and be willing to adjust your strategy as the situation evolves.
Preparing for Public Meetings
Before the Meeting
- Research the agenda and the decision-makers who will be present
- Prepare written testimony — even if you plan to speak from memory
- Time your remarks to fit within the allotted time (usually 1–3 minutes)
- Coordinate with allies to ensure diverse voices and avoid redundancy
- Bring multiple copies of any written materials to distribute
During the Meeting
- Arrive early and sign up to speak if required
- State your name, city, and any organizations you represent
- Lead with your position — support or oppose
- Share one personal story or compelling fact
- End with a clear, specific ask
- Thank the committee or board for their time
